I translate complex technical, financial and policy information into clear messaging.
I have more than ten years of experience in energy infrastructure and AI technology. I lead marketing, communications and partnerships at Moonlite Labs, and I previously built and led a 25-member communications team at REC Limited.
Explore by area of work
My work spans communications, marketing and brand. Choose an area to go straight to its samples.
- Corporate and strategic communicationsPress releases, published features, corporate history→
- Foundation, CSR and community impactImpact publications, CSR announcements, research→
- Executive communications and thought leadershipChairman's message, speaker materials, bylined articles→
- Internal and employee communicationsEmployee publication, change and policy communications→
- Marketing, brand and campaignsBrand film, advertising, trade shows, landing pages→
- Social media and digitalOrganic social results, website, blog, festival marketing→
About
I build marketing functions from the ground up and align product, sales and leadership through brand and corporate storytelling, sales enablement, partnerships, event marketing and executive thought leadership.
I enjoy purpose-driven work and bring purpose to whatever I do. I have worked in both private-sector and public-sector environments, in companies of all scales.
I am an interdisciplinary professional with a background in Engineering (Electronics & IT), Business Administration (Marketing & Communications) and Digital Media, and I am a Google Cloud Certified Generative AI Leader. This combination lets me work closely with technical teams, learn new tools quickly and translate complex technical information into clear, compelling storytelling.
Expertise
Brand and corporate storytelling
At Moonlite Labs, I own brand strategy, messaging and copy, and manage the website, blog, email newsletters, SEO and organic social media. At REC, I produced the company's 50th anniversary book.
Sales enablement
I create pitch decks, brochures and pricing materials for prospects, join pitch meetings and manage prospect follow-up.
Partnerships and event marketing
I sourced Moonlite Labs' TIFF: The Market and VRTO partnerships through direct outreach and managed both end to end. At REC, I led brand presence at power-sector trade shows.
Executive communications and media relations
I develop speaker materials and executive positioning for the Founder and CEO of Moonlite Labs and coordinate media interviews. At REC, I coordinated 50+ executive interviews a year with national media in India.
Stakeholder management and leadership
At REC, I engaged investors, regulators, state utilities, media and employees. At Moonlite Labs, I advise the Founder and CEO with performance insights and strategy recommendations.
Project, budget and agency management
At REC, I managed about C$5 million a year and directed agency partners from boutique firms to global agencies such as Edelman and McCann.
Skills
Brand and marketing
Brand strategy and management, integrated marketing campaigns, product marketing, go-to-market strategy, event and trade show marketing, sales enablement, partnerships and business development
Communications
Corporate communications, executive communications, media relations and PR, thought leadership, internal and change communications, investor communications, CSR and ESG communications, stakeholder engagement, corporate storytelling
Content and digital
Content strategy, copywriting, digital marketing and SEO, email marketing, social media strategy and management, community management, creator partnerships and UGC
Leadership and operations
Team leadership, project management, budget management, agency and vendor management, cross-functional collaboration
Insight and technology
Marketing analytics and insights, market and competitive analysis, generative AI tools
Education
- 2025
Master of Digital Media, The Creative School, Toronto Metropolitan University
- 2015
MBA, Marketing and Communications, MICA (formerly Mudra Institute of Communications), Ahmedabad, India
- 2010
Bachelor of Engineering, Electronics & Communication, Maharshi Dayanand University, India